SKURA Resources

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  • Article

5 Digital Content Management Lessons Pioneered by Netflix

5 Digital Content Management Lessons Pioneered by Netflix

5 lessons directly from Netflix that you can apply to your digital content management strategies.

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Article

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Sales Stack Technology

Sales Stack Technology

The top 5 sales stack technologies for any industry, and best practices for any digital sales enablement investment.

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Article

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What is Sales Enablement
(A Definition For 2016)

What is Sales Enablement

What is sales enablement? Here's a simple, applicable, and understandable sales enablement definition

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Article

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How Sales Enablement Helps Create Stronger Sales Training

How Sales Enablement Helps Create Stronger Sales Training

Learn why sales training misses the mark, how sales reps learn, the ways sales enablement enhances training and the sales process.

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Article

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4 Ways Executives Benefit From Sales Enablement

Sales Enablement Software

Learn how sales enablement software benefits executives & managers.

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Article

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How To Implement An ABM Strategy & Which Sales Rep Software Is Required

How To Implement An ABM Strategy & Which Sales Rep Software Is Required

How to implement an account based marketing approach with the 5 D's of ABM, and which sales rep software will you need to implement ABM successfully.

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The Sales Stack Matuirty Model For Your Sales-Rep Software Investiments

The Sales Stack Matuirty Model For Your Sales-Rep Software Investiments

How to pick your sales rep software using the Sales Stack Maturity Model designed by Smart Selling Tools and Nancy Nardin.

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Article

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How To Optimize Digital Content Sales And Marketing Analytics.

How To Optimize Digital Content Sales And Marketing Analytics.

Get the most from your marketing and sales digital content analytics with these essential tactics.

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A Case For Digital Content Created By Sales Reps

A Case For Digital Content Created By Sales Reps

A case for when and why sales reps should be creating digital content for the sales process backed up by expert commentary.

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Article

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Declining Access To Healthcare Professionals
(Pharma Sales and Marketing Trends)

Declining Access To Healthcare Professionals

Pharma sales and marketing trends for declining healthcare professional accessibility, and how to improve engagement through digital sales interactions.

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Article

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Pharma Sales and Marketing Content Desired By HCPS

Pharma Sales and Marketing Content Desired By HCPS

Learn about the types of interactions, digital content, and relationships HCPs want to receive from pharma sales and marketing communications.

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Article

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  • Article

How E-Detailing Improves Pharma Sales & Marketing

How E-Detailing Improves Pharma Sales & Marketing

E-detailing improves pharma sales and marketing. Learn how pharma sales enablement can enhance reach and conversion rates for your pharma sales reps.

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Article

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How To Determine The Right Sales Enablement Software

How To Determine The Right Sales Enablement Software

Comprehensive look into why you need sales enablement, and how to determine the best sales enablement solution.

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Article

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The Changing Role Of The CMO For Digital Sales Content And Marketing

The Changing Role Of CMO

A fresh look at the role of CMO for digital content marketing and sales. Do you think marketing is more like American football, or hockey?

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Article

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Declining Trust In Healthcare
Need For Social Media Pharma Sales and Marketing Trends

Declining Trust In Healthcare

Trends for Pharma sales and marketing - Why HCPs distrust pharma sales, and how to engage through social media for digital sales and regulatory compliance.

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Article

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Why All Marketers Need Sales Enablement

Why All Marketers Need Sales Enablement

'sales' technology isn't sales-only technology. Find out why sales enablement software is crucial for marketers in 2016 for three key reasons.

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Article

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The Sales Process (Buyer Decision Journey Stages)

The Sales Process (Buyer Decision Journey Stages)

'Learn about the three main decision journey stages all buyers travel through, and how to tailor your digital content marketing strategy for all stages.

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Article

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4 Tips To Maximize CRM ROI For Stronger Digital Sales

4 Tips To Maximize CRM ROI For Stronger Digital Sales

Struggling to realize CRM software benefits, here's 4 ways to maximize your CRM investment for a stronger digital sales process

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Case Study

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GSK Case Study

GSK Case Study

SKURA dramatically improved worldwide sales operations for GSK across 78 markets while aligning sales and marketing and doubling selling time with physicians.

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Case Study

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URGO Case Study

URGO Case Study

Find out why the teams at Urgo felt like “kids in a candy shop when they realized how much information they could learn and how targeted information could be.”

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E-Book Chapter 1

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  • E-Book

New Approach to sales
Adaptive Trust-Base Sales

New Approach to sales
Adaptive Trust-Base Sales

Learn about the trends and challenges impacting sales & marketing in 2016. Examine proven best practices for sales success in 2016 and beyond.

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E-Book Chapter 2

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  • E-Book

Predictive Insights, Motivation & Persuasion Science

Predictive Insights, Motivation & Persuasion Science

Learn about the current state of sales training, how sales reps learn, and some ways to enhance insights for more persuasive sales.

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E-Book Chapter 3

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  • E-Book

How to Achieve Sales & Marketing Alignment

How to Achieve Sales & Marketing Alignment

Learn about the need for sales & marketing alignment, the evolving roles of both departments, tactics to employ, and best practice recommendations for long term success.

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E-Book Chapter 4

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  • E-Book

Achieving Digital Content Marketing Through Adaptive Sales Enablement

Achieving Digital Content Marketing Through Adaptive Sales Enablement

Description: Learn how to build an effective digital content marketing strategy, including creating, distributing, and extracting value from content marketing.

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Infographic

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Today’s Buyers are more empowered

Today’s Buyers are more empowered

Learn how an empowered buyer influences the sales process and digital sales content.

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Reducing Costs Of Effective Engagement

Reducing Costs Of Effective Engagement

5 ways Skura SFX reduces the cost of customer engagement and increases the effectiveness of digital sales content investments.

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Infographic

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What Do Healthcare Providers Want From Pharma?
Authenticity.

What Do Healthcare Providers Want From Pharma? Authenticity.

What do healthcare providers want from pharma companies and their reps? Authenticity.

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Infographic

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Pharma Sales & Marketing Content

Pharma Sales & Marketing Content

Pharma sales & marketing digital content desired by healthcare professionals. Improve customer engagement through digital sales interactions.

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The Truth About Adaptive Sales Enablement

The Truth About Adaptive Sales Enablement

The truth about Adaptive Sales Enablement, and why it is a powerful sales tool for facilitating sales success.

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The Case For Sales Enablement

The Case For Sales Enablement

Enticing stats for why you need sales enablement, and how sales enablement enhances the sales process.

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Infographic

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Digital Content Is Better When Sales & Marketing Work Together

Digital Content Is Better When Sales & Marketing Work Together

See how sales & marketing alignment influences the effectiveness of digital content marketing and sales

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Press Release

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  • Press Release

Indegene Acquires Skura Corp. Life Science Business

Indegene Acquires Skura Corp. Life Science Business

Learn the details of the Indegene SKURA acquisition.

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Press Release

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  • Press Release

Skura SFX Releases Co-Browsing

Skura SFX Releases Co-Browsing

Co-browsing is breaking down barriers and revolutionizing the idea of digital sales and omni-channel engagement.

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Video

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How can Skura SFX Help your Business?

How can Skura SFX Help your Business?

See how SKURA SFX works to reduce sales downtime, increase customer engagement, and enhance buyer awareness across your sales process.

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Video

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Sales Enablement Survey Trends and Findings

Sales Enablement Survey Trends and Findings

You need to be ‘all in’ on sales enablement in 2016. See the outcomes from our sales enablement survey and decide for yourself.

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Video

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  • Video

SFX Viewer Walkthrough

SFX Viewer Walkthrough

Any content, any device, anytime, anywhere – With SKURA the right content always stays in view. Watch how easy omni-channel engagement can be.

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Video

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SFX Designer Walkthrough

SFX Designer Walkthrough

Buyers need tailored and personalized value. Watch how SKURA’s Designer app enables sales reps to be adaptive in the field for any buyer at any time.

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SFX Connections Walkthrough

SFX Connections Walkthrough

Sales success starts with integration and ends with Connections ® Watch and learn how this innovative sales management tool streamlines sales planning and strategy.

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Video

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SFX Viewer - For Marketing Teams

SFX Viewer - For Marketing Teams

SKURA enables marketers to control front line IMC while monitoring end-of-funnel consumption for maximum brand and communication compliance. Watch to learn more.

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Whitepaper

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Sales Enablement BEST PRACTICES

Sales Enablement BEST PRACTICES

Sales enablement is more than software, it’s a process. Learn about the six need-to- know best practices for an effective sales enablement implementation.

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Whitepaper

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  • White Paper

Using Data To Impact Marketing Campaigns White Papers

Using Data To Impact Marketing Campaigns White Paper

See the impact that data and analytics have on sales success, and how adaptive sales enablement enhances a sales process.

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Whitepaper

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  • White Paper
Multi-Channel Engagement Improves Sales Effectiveness White Paper (ALL INDUSTRIES)

Multi-Channel Engagement Improves Sales Effectiveness White Paper

Learn about the key benefits of multichannel marketing, and explore the most effective channels of communication.

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Whitepaper

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  • WhitePaper

Should you Build or Buy your Sales Enablement Software?

Should you Build or Buy your Sales Enablement Software?

Knowing you need sales enablement is only the first step. This report gives you the need-to-know details to decide whether you should build, or buy your sales enablement software.

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Sales Enablement Success Series

Chapter #1 of our Sales Enablement Success Series is available NOW!

Sales is not a fixed science. Developing a skill-set to keep up with today's empowered buyer is essential to a sales team's success.

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Guest Blogger

Peter Ostrow


Peter Ostrow – Vice President And Research Group Director
21st Century Selling Comes of Age
Read Now!

See how SKURA can change the way you sell

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U.S.A

485B Route 1 South Suite 300

Iselin, NJ 08830

Tel: 1.732.750.2901

Fax: 1.732.750.7990

sales@skura.com
Canada

1405 North Service Road East

Oakville, Ontario L6H 1A7

TF: 1.866.722.2040

Tel: 1.905.845.8668

sales@skura.com